End to sexism in Media!

End to Sexist Commercials!

We are fed up with the sexist language, discourse and mentality dominant in media! We are fed up with the creativity based on sexism in commercials, which does not indeed create anything new! We are tired of;
Watching women who are dancing with surface cleaners, in love with their sheets, passionate about their curtains, carrying stain removers in their bags!

Can't you find any other ‘creative' way than holding women's bodies forth, coming up with thousands of sexist connotations, feeding on taboos to sell your products?

How can you consider household chores as women's tasks and at the same time ignore the exertion of those chores and efforts of women at home? Do you think household chore is an entertaining job done by dancing with brooms?

And how did you come to think that the dreams of women are all about new curtains and stainless floors?

We are fed up with ‘paper dolls', size zeros, and cardboard women of the commercial world! We want to see real women.

- We do not want to see commercials which reproduce prejudices toward gender and sexuality; we do not want to see commercials reflecting sexual taboos.

We denounce all commercials which suggest gender discrimination, and violate women's mental and physical integrity and we do not c-on-s-u-m-e these products!
We invite;
- Everyone responsible for commercials, The Advertising Self-Regulatory Board, Advertising Associations, and the Association of Advertisers, and all other advertisers to act responsibly,

- Consumer societies to struggle against sexism in commercials,
- All women not to purchase any products whose commercial is depraving and despising women.